Nigute watezimbere ibintu bishya byinganda ziteka

Muri iki gihe, inganda zo mu gikoni zaguye mu gihirahiro inyuma.Ntabwo bigoye gushaka abakozi gusa, ariko kandi ifite umushahara mwiza nigiciro kinini, ariko iracyafite ibyiringiro byinshi byiterambere kandi birashoboka.Nta gushidikanya ku isoko.Noneho, nigute ushobora guhura niterambere ryiterambere kandi ugakoresha isoko ryabaguzi, abakora ibicuruzwa byinjiza ibicuruzwa bagomba kubimenya neza.Niba ari ugukurikiza ingamba zo kwamamaza, guteza imbere isoko ryihariye ryinzu, cyangwa kwinjira mumiyoboro ya e-ubucuruzi, abatekamutwe binjiza ibicuruzwa bakeneye guhora bimbitse muburyo bwisoko kugirango batsinde ejo heza!

1. Kubaka ikirango kandi ufite itsinda ryabakoresha rihamye

Nubwo ibidukikije bimeze nabi ku isoko, ibigo bimwe na bimwe byamamaza ku isoko ryimbere mu gihugu byazamutse cyane umwaka ushize.Noneho biragoye cyane kuba ikirango kuruta mumyaka yambere.Kubwibyo, ibicuruzwa byinjiza ibicuruzwa byinjira mubucuruzi biracyakeneye kwiyubakira ibirango byabo: kubijyanye nibicuruzwa R & D, bigomba kuba bikwiye ko amatsinda y’abaguzi agezweho agashya, ntabwo byanze bikunze "muremure", ntabwo byanze bikunze igitekerezo cyiterambere cyibicuruzwa binini, cyangwa baramamaza kubushake mubitangazamakuru.Ubu buryo bworoshye kandi bubi bwo kubaka ikirango butajyanye n'igihe.Abashinzwe gutekesha ibicuruzwa bya Affinity bakeneye gusa kugira "itsinda ryabafana" ryabo, rishobora kumenyekana nabantu mugice cyisoko kandi rigakora cyane mumasoko atandukanye.

2.Isoko ryo gutunganya ibikoresho byo mu gikoni riratera imbere byihuse

Muri icyo gihe, hari kandi ingingo nshya zo gukura zikwiye gushimishwa nabakora ibicuruzwa byinjiza ibicuruzwa.Kurugero, isoko ryubwubatsi bwigikoni ryiterambere riratera imbere byihuse.Muri ubu buryo bwo gukoresha, ibitekerezo byabantu byahindutse, kandi ibikenewe byihariye byitabweho cyane.Mu myaka yashize, abakora ibicuruzwa byinshi byinjira mu bucuruzi nabo batangiye kwivanga muri kano karere.Ibikoresho byo mu gikoni bikozwe ahakorerwa imitako ntibishobora gukora neza mubuhanga no kurengera ibidukikije.Binyuze mu nzu yose yihariye, hari ibikoresho byiza byo gukora muruganda, kandi ikoranabuhanga no kurengera ibidukikije nabyo ni byiza.Ikibanza cyo gushushanya cyashyizweho gusa, nacyo kigabanya igihe cyo gushushanya abaguzi.Byumvikane ko, kubatunganya ibicuruzwa byinjira mubucuruzi, kugirango bagire uruhare mubikorwa byogukora igikoni, bakeneye guhangana nabashushanyije, kwinjiza ibikoresho byinganda bigomba kuba bifite ubwenge, kandi kubikenera bikenera kugenzura neza amakuru.

3. E-ubucuruzi ningingo ikomeye yo gukura mugihe kizaza

Mubyongeyeho, mugihe gishya cyo gukoresha, abakora ibicuruzwa byinjiza ibicuruzwa nabo bagomba guhora bashakisha uburyo bwo kugurisha.E-ubucuruzi niterambere rikomeye mugihe kizaza.Dukurikije ibyahanuwe n’ikigo cy’ubushakashatsi kuri e-ubucuruzi mu Bushinwa, mu 2015, igipimo cya e-ubucuruzi bw’ibikoresho byubaka ibikoni mu Bushinwa kizagera kuri miliyari 205, muri byo igipimo cyo guhaha kuri interineti kiziyongera 249% kandi igiciro cyo kugura kuri interineti kizagera 17.5%.Ariko, kuri ubu, abashinwa batunganya ibicuruzwa byinjira mu Bushinwa nta mishinga yatsindiye cyane mu bucuruzi bwa e-bucuruzi, kubura abayobozi, ndetse n’impano za e-ubucuruzi ziracyafite intege nke.Abakora ibicuruzwa byinjira mubucuruzi bakeneye kwitegura byuzuye kugirango binjire kuri e-ubucuruzi.

4. Kuraho imbaraga za enterineti kandi wibande kubicuruzwa kubakora ibicuruzwa byinjiza ibicuruzwa

Hamwe niterambere ryibihe bishya, interineti yinjiye mubuzima bwabantu.Intsinzi ya Alibaba na jd.com yatumye bamwe mubakora ibicuruzwa byinjiza ibicuruzwa byinjira mu bucuruzi barushaho kwihuta, bahindura ishingiro ryibigo byita ku bucuruzi no kwita kuri e-ubucuruzi bwa interineti, ariko ntabwo ari bwiza bwibicuruzwa.Nkumushinga wikigo nishingiro rikomeye ryiterambere ryigihugu, dukwiye kwibanda ku guhanga ibicuruzwa no guhanga udushya mu ikoranabuhanga, kandi tugaharanira kuzamura umusingi w’inganda mu gihugu.Mugihe cyumukoresha wa enterineti, guhuza ibyifuzo byose byabakoresha bisa nkibanga ryitsinzi ibigo bikunze kuvuga.Mu buryo nk'ubwo, abakora ibicuruzwa byinjira mu bucuruzi nabo batangira guhaza ibyifuzo byabaguzi cyane.Nkuko buriwese abizi, ibigo bimwe byatakaje "umutima wumwimerere" nishingiro ryikirango kuko byita kubaguzi buhumyi."Umwuka w'abanyabukorikori" nigikoresho gikomeye cyo guhuza ivuguruzanya hagati yiterambere ryibikorwa nibisabwa n'abaguzi.

5. Umwuka w'abanyabukorikori ni "ibiryoha" by'ibihe

Mugihe cyigihe "cyihuta", kubaza neza bisa nkaho bitashoboye kugendana numuvuduko wibihe?Ariko, iyo turebye neza kumagambo yibanze yibitekerezo bya interineti: ijambo kumunwa, gutungana, nibindi, ntabwo bigoye kubona ko mubyukuri, uruganda rukora ibicuruzwa byinjira mubucuruzi rukora ibicuruzwa bikurikirana gutungana no gutunganya ibicuruzwa byabo, bikerekana "Umwuka w'ubukorikori", utabangamiye umwuka wa interineti, ariko ni ibiryo byabuze munsi yiki gihe gishya, Ibi ni ukuri cyane cyane kubakora ibicuruzwa bitekera ibicuruzwa.

6. Umwuka wumukorikori arashobora kuzana uburambe bwabakoresha

Abanyabukorikori ni abantu bakomeje gutsimbarara muri iki gihe, guhanga ibibazo bakoresheje ibikorwa bifatika, bakibanda kuri buri kintu cyose cyakazi kabo, kandi bagaharanira gukora ibicuruzwa byiza.Gusa munsi yubushakashatsi bwitondewe bwabanyabukorikori birashobora gushoboka kubyara ibicuruzwa bifite ibisobanuro birambuye kandi bifatika, kandi birashobora no kuba igihangano cyatanzwe kuva ku gisekuru kugera ku kindi.Niba abakora ibicuruzwa byinjira mubucuruzi badafite "umwuka wubukorikori", birashoboka ko uburangare bwibintu burashobora gusenya byoroshye inyubako.

Kugira ngo wirinde ibintu nk'ibi biteye isoni, abakora ibicuruzwa byinjira mu bucuruzi basabwa "kubaza" no "kubaza" mu gusama, kubyara, gushushanya, umuyoboro n'ibindi.Urabizi, ibicuruzwa byinjira mubicuruzwa byinjira mubucuruzi bitera imbere byihuse kandi bikomeza kwagura isoko binyuze murukurikirane rwibisobanuro, bisaba ibikoresho byo mu gikoni cya hoteri kwitondera inzira, ubuziranenge hamwe ninzobere, Gushora 1% byinshi, birashoboka ko ushobora kubona uburambe bwabakoresha.

7. Birakenewe gukuraho interineti "impungenge zo guhangayika"

Ntagushidikanya ko bitewe n’ibidukikije muri rusange hamwe n’ibihe, ntibishoboka ko abakora ibicuruzwa byinjira mu bucuruzi bakomeza kutitaho ibintu mu gihe cyihuta cyane.Ibi rwose ni uguhitamo kujya imbere cyangwa gusubira inyuma.Ariko, muriki gihe mugihe ibintu byose bishobora kubaho "umwuka wubukorikori" ufite ubusobanuro nyabwo.Iremera ibicuruzwa byinjira mubucuruzi gutuza gutuza guhangayikishwa no guhatanira isoko rihumye inyungu, gusobanukirwa aho inzira yo gukemura ibibazo iri, no kuyobora abakora ibicuruzwa byinjiza ibicuruzwa byinjira muburyo bukurikira.Kubwibyo, muburyo bumwe, "umwuka wubukorikori" nubwoko bwo kwigirira ikizere no kwizera kubitera ibicuruzwa byinjira mubucuruzi.